Exporting Purell Hand Sanitize Essay -- essays research papers fc

EXECUTIVE SUMMARYThis report analyzes the possibility of taking Purell twinkling playscript Sanitizer, a product of GOJO Industries, into the Indian market.Purell Must Gain Greater Market SharePurell Instant Hand Sanitizer is a portable hand washing ascendent that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors defend entered the hand sanitizer industry, which is presently worth over $400 million every year, Purell&8217s market share is diminishing. Although still the market leader in the industry, GOJO must fight for tax opportunities. One way to do that is to take Purell into international markets.India Provides an OpportunityPossible BarriersGOJO must consider possible barriers to Purell&8217s entrance into Indian markets. These barriers includepassportExtensive research provides evidence that marketing Purell In stant Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India.Report OverviewStatement of PurposeThe theatrical role of this report is to recommend marketing GOJO Industries&8217 product, Purell Instant Hand Sanitizer, in India. Penetrating the Indian market would be mutually beneficial for both GOJO and India.ProductPurell Instant Hand Sanitizer is a portable supplement to routine hand washing. Although 80 percent of disease is spread by contact with the hands, Purell kills 99.9 percent of most gross germs. Therefore, Purell is and effective tool that promotes proper health and prevents the spread of disease.In 1997, GOJO Industries, a privately owned company, introduced its hand sanitizer for retail sale. Since then, the hand sanitizer industry has exploded in the US to and industry worth $400 million per year. Many public competitors such as Dial and Colgate have entered the market. These larger competitors maintain extensive advertise b udgets, which are being used to increase their respective market shares in the hand sanitizer industry. Although GOJO&8217s Purell brand remains the market leader, its share of the market has fall to 39.4 percent from its initial market domination of 100 percent. (FT1) Therefore, to increase its sales revenues, GOJO needs to introduce Purell internationally.India... ...rs. Political pressure for protectionism remains, and moves to cut more sensitive tariffs have been halted.Some exports are subject to licensing, while some items consumed domestically, such as tea, are subject to quota restrictions. Only a few items, such as tropical wood and beef, are banned for export.Bibliography&8220Company Background. Online. GOJO Industries, Inc. gettable http//www.gojo.com/history.html. March 20, 1999.&8220FAQ. Online. GOJO Industries, Inc. Available http//www.purell.com/faq. March 20, 1999.Hardin, Angela Y. 1998. &8220GOJO Getting a Handle on its Purell Market. Crain&8217s Cleveland Busines s, June 22, 6.&8220Lexis-Nexis. Online. UNC-CH Electronic Indexes and Databases. Available http//library.unc.edu/htbin/build_ER_frame?http//web.lexis-nexis.com/universe. April 12, 1999.Nones, Rachelle. 1998. &8220It&8217s Germ Warfare for Hand Sanitizers. Supermarket News. May 4, 170.Nones, Rachelle. 1998. &8220Retailers Experiment with hand Sanitizers. Supermarket News. May 4, 170.&8220Purell. Online. GOJO Industries, Inc. Available http//www.purell.com/. March 20, 1999.